How to Stand Tall, Lead Well, and Serve Beyond Profit with Tonichi Achurra-Parekh
What happens when a leader chooses doing the right thing over profit?
In this episode, Tonichi Achurra-Parekh shares her powerful journey from answering phones to calling the shots. She unpacks what it really means to lead people, build an inclusive workplace, and stay grounded in purpose, even when pressure mounts.
This is not your typical corporate success story. It’s a wake-up call for leaders who want to humanize how they lead and create real, lasting impact.
Key Highlights:
Why Tonichi believes leadership is about service, not status.
Her personal story of starting as a call center agent — and never forgetting her roots.
How “doing the right thing” trumps the balance sheet every single time.
The inside look at Concentrix’s programs for women, PWDs, and the LGBTQ+ community.
The evolving meaning of performance management and fair expectations.
Practical advice for leaders to empower teams with tools, environment, and confidence.
Tonichi’s secret to standing up every time she falls down — finding passion and purpose.
A bold reminder: “You’re never ready for the next big role — choose it anyway.”
Radical Thoughts from the Episode:
Marie Ampeloquio (Host)
“What is the guiding cross that keeps you going beyond profit?” - Marie Ampeloquio
“So powerful — you just have to do the right thing, even when no one’s looking.” - Marie Ampeloquio
“You humanize that role — it’s not all glamour; it’s grit and service.” - Marie Ampeloquio
“You make this life not so difficult, just by changing your paradigm.” - Marie Ampeloquio
Tonichi Achurra-Parekh (Guest)
“It’s not about being the best company. It’s about doing the right thing.”- Tonichi Achurra-Parekh
“When you do the right thing, everything else will follow.”- Tonichi Achurra-Parekh
“Find what you’re passionate about — then do it well, until you find your purpose.”- Tonichi Achurra-Parekh
“You’re never ready for that promotion. You choose it, then make yourself ready.”- Tonichi Achurra-Parekh
“Sometimes we keep challenging each other — but we always ask: what’s right?”- Tonichi Achurra-Parekh
